Serra: off-plan project in Wadi Al Safa 4
Serra is an off-plan residential apartment project in Wadi Al Safa 4, registered with the Dubai Land Department as project no. 3076 and developed by Majid Al Futtaim Ghaf Woods L.L.C. From October 16, 2025 to October 16, 2026, 86 off-plan sales were registered there at a median price of AED 1,457,300 (AED 1,886 per sq ft); 80% of sales fall between AED 1,292,300 and AED 2,534,250.
- 86off-plan sales in 12 months
- AED 1,457,300median sale price
- AED 1,886median price per sq ft
- 0%construction progress (DLD)
- 535registered units
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 1,886 per sq ft, Serra is in line with the median of off-plan sales across the 7 projects tracked in Wadi Al Safa 4 (AED 1,985 per sq ft), and 6.7% above the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 86 off-plan sales in 12 months, about 7 a month; number 5 by sales in Wadi Al Safa 4 over the period.
- Construction: 0% complete in the DLD register, construction had not started at the latest inspection.
- Profile: the best-selling type (apartment · 1 bedroom) makes up 54.7% of sales, alongside 2 other types.
Serra: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 3076 |
| Registered developer | Majid Al Futtaim Ghaf Woods L.L.C (developer no. 1441) |
| Master developer | Majid Al Futtaim Emirati Communities Operation L.L.C |
| DLD area | Wadi Al Safa 4 |
| Register status | not started |
| Construction progress | 0% |
| Project start | December 27, 2024 |
| Registered units | 535 units |
| Buildings | 10 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
Serra off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · 1 bedroom, at a median AED 1,330,000.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · 1 bedroom | 47 | AED 1,330,000 | 1,288,500 – 1,452,600 | 64 m² (689 sq ft) | AED 1,888 |
| Apartment · 2 bedrooms | 38 | AED 2,228,050 | 2,142,020 – 2,728,200 | 109 m² (1,173 sq ft) | AED 1,880 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · 1 bedroom: 54.7% of off-plan sales, with a median size of 64 m² (63 to 76 m² for 80% of them).
- Apartment · 1 bedroom: 54.7% (47 sales)
- Apartment · 2 bedrooms: 44.2% (38 sales)
- Apartment · 3 bedrooms: 1.2% (1 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
Serra off-plan price by quarter
The median off-plan price per sq ft moved from AED 1,688 in Q3 2024 to AED 1,888 in Q3 2026 (+11.8%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q3 2024 | 156 | AED 1,688 | — |
| Q4 2024 | 271 | AED 1,710 | +1.3% |
| Q1 2025 | 30 | AED 1,751 | +2.4% |
| Q2 2025 | 8 | AED 1,759 | +0.5% |
| Q4 2025 | 5 | AED 1,767 | +0.4% |
| Q1 2026 | 3 | AED 1,968 | — |
| Q3 2026 | 77 | AED 1,888 | — |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in Wadi Al Safa 4
To gauge the rental market around Serra: annual rents of Ejari contracts registered in Wadi Al Safa 4 over the last 12 months (82 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · Studio | 14 | AED 50,000 | 48,000 – 57,750 |
| Apartment · 1 bedroom | 33 | AED 65,000 | 52,000 – 70,000 |
| Apartment · 2 bedrooms | 16 | AED 93,500 | 78,500 – 98,750 |
| Villa / townhouse · 3 bedrooms | 14 | AED 200,000 | 190,000 – 214,397 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is Serra?
Serra is in Wadi Al Safa 4, Dubai.
Further reading
- All off-plan projects in Wadi Al Safa 4
- All DLD sales at Serra (new and resale)
- Wadi Al Safa 4 property prices
- Wadi Al Safa 4 rents
- All Majid Al Futtaim Ghaf Woods L.L.C projects
Other off-plan projects in Wadi Al Safa 4
- Distrikt — AED 1,985/sq ft
- California Residences — AED 1,424/sq ft
- Capria West — AED 2,029/sq ft
- Capria East — AED 2,089/sq ft
- California Village — AED 1,471/sq ft
- Cilia — AED 1,848/sq ft
Same budget elsewhere in Dubai (around AED 1,457,300)
- Binghatti Cullinan, Sama Al Jadaf — AED 1,452,999
- Future Residence, Bukadra — AED 1,472,394
- Luma Park Views, Jumeirah Village Circle — AED 1,452,090
- Verdana 5, Dubai Investment Park First — AED 1,474,925
- Verdana 6, Dubai Investment Park First — AED 1,444,150
- MBL Signature, DMCC Master Community — AED 1,488,772
Projects presented by Cevitas
Frequently asked questions
How much does a home at Serra cost?
Over the last 12 months, the 86 off-plan sales registered with the DLD show a median price of AED 1,457,300, or AED 1,886 per sq ft; 80% fall between AED 1,292,300 and AED 2,534,250. The developer's current prices are on its price list.
When will Serra be completed?
In the DLD project register (as of 15/06/2026), the project is "not started", 0% complete. The handover date is confirmed by the developer.
Who is the developer of Serra?
The DLD register lists Majid Al Futtaim Ghaf Woods L.L.C (developer no. 1441), in a community developed by Majid Al Futtaim Emirati Communities Operation L.L.C.
What unit types are sold at Serra?
Off-plan sales over the last 12 months cover: apartment · 1 bedroom (47), apartment · 2 bedrooms (38), apartment · 3 bedrooms (1). Best-selling type: apartment · 1 bedroom, at a median AED 1,330,000 for 64 m².
Has the price per sq ft at Serra changed?
The median off-plan price moved from AED 1,688 per sq ft in Q3 2024 to AED 1,888 in Q3 2026, based on DLD-registered sales.
How do I get the Serra price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.