Iconic: off-plan project in Site A
Iconic is an off-plan residential apartment project in Site A, registered with the Dubai Land Department as project no. 2865 and developed by Mered Residences Real Estate L.L.C. From October 16, 2025 to October 16, 2026, 50 off-plan sales were registered there at a median price of AED 5,131,038 (AED 3,743 per sq ft); 80% of sales fall between AED 3,832,043 and AED 10,115,309.
- 50off-plan sales in 12 months
- AED 5,131,038median sale price
- AED 3,743median price per sq ft
- 20%construction progress (DLD)
- February 2028end date in the register
- 319registered units
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 3,743 per sq ft, Iconic is 23% above the median of off-plan sales across the 3 projects tracked in Site A (AED 3,043 per sq ft), and 111.8% above the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 50 off-plan sales in 12 months, about 4 a month; the best-selling project in Site A over the period.
- Construction: 20% complete in the DLD register, construction is at an early stage; planned end February 2028.
- Profile: the best-selling type (apartment · 2 bedrooms) makes up 54% of sales, alongside 3 other types.
Iconic: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 2865 |
| Registered developer | Mered Residences Real Estate L.L.C (developer no. 1611) |
| Master developer | Dham FZ-LLC |
| Community (master project) | Site A |
| DLD area | Al Safouh Second |
| Register status | active |
| Construction progress | 20% |
| Project start | September 30, 2024 |
| Planned end | February 28, 2028 |
| Registered units | 319 units |
| Buildings | 1 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
Iconic off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · 1 bedroom, at a median AED 4,028,290.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · 1 bedroom | 18 | AED 4,028,290 | 3,546,000 – 4,973,780 | 102 m² (1,098 sq ft) | AED 3,743 |
| Apartment · 2 bedrooms | 27 | AED 5,920,542 | 4,185,285 – 9,199,410 | 149 m² (1,604 sq ft) | AED 3,648 |
| Apartment · 4 bedrooms | 4 | AED 10,657,866 | — | 252 m² (2,713 sq ft) | AED 4,019 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · 2 bedrooms: 54% of off-plan sales, with a median size of 149 m² (123 to 221 m² for 80% of them).
- Apartment · 2 bedrooms: 54% (27 sales)
- Apartment · 1 bedroom: 36% (18 sales)
- Apartment · 4 bedrooms: 8% (4 sales)
- Apartment · 3 bedrooms: 2% (1 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
Iconic off-plan price by quarter
The median off-plan price per sq ft moved from AED 3,473 in Q1 2024 to AED 3,659 in Q3 2026 (+5.3%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q1 2024 | 9 | AED 3,473 | — |
| Q2 2024 | 7 | AED 3,434 | -1.1% |
| Q3 2024 | 7 | AED 2,950 | -14.1% |
| Q4 2024 | 15 | AED 3,426 | +16.2% |
| Q1 2025 | 63 | AED 3,139 | -8.4% |
| Q2 2025 | 19 | AED 3,504 | +11.6% |
| Q3 2025 | 18 | AED 3,876 | +10.6% |
| Q4 2025 | 21 | AED 3,616 | -6.7% |
| Q1 2026 | 13 | AED 4,000 | +10.6% |
| Q2 2026 | 11 | AED 3,961 | -1% |
| Q3 2026 | 6 | AED 3,659 | -7.6% |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in Site A
To gauge the rental market around Iconic: annual rents of Ejari contracts registered in Site A over the last 12 months (610 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · 1 bedroom | 93 | AED 95,000 | 80,400 – 147,500 |
| Apartment · 2 bedrooms | 121 | AED 117,163 | 107,422 – 148,072 |
| Apartment · 3 bedrooms | 66 | AED 160,371 | 151,234 – 186,067 |
| Apartment · 4 bedrooms | 27 | AED 650,000 | 177,122 – 800,000 |
| Villa / townhouse · 2 bedrooms | 157 | AED 138,600 | 133,128 – 155,000 |
| Villa / townhouse · 3 bedrooms | 61 | AED 196,350 | 192,500 – 203,438 |
| Villa / townhouse · 4 bedrooms | 85 | AED 225,225 | 214,500 – 265,000 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is Iconic?
Iconic is in Site A (DLD area Al Safouh Second), Dubai.
- Nearest metro station: Dubai Internet City
- Nearest shopping mall: Mall of the Emirates
- Nearest landmark: Burj Al Arab
Source: Dubai Land Department, reference points attached to registered sales.
Further reading
- All off-plan projects in Site A
- All DLD sales at Iconic (new and resale)
- Site A property prices
- Site A rents
- All Mered Residences Real Estate L.L.C projects
Other off-plan projects in Site A
- DAMAC Casa — AED 3,043/sq ft
- Cavalli Casa Tower — AED 2,711/sq ft
Same budget elsewhere in Dubai (around AED 5,131,038)
- Hayat 1, Dubai World Central — AED 4,800,000
- The Valley - Alva, Al Yufrah 1 — AED 5,188,974
- Baystar by VIDA, Mina Rashid — AED 4,746,888
- Hayat 7, Dubai World Central — AED 5,350,000
- The Valley - Alana, The Valley — AED 4,675,000
- Nad Al Sheba Gardens Phase 8 & 9, Nad Al Shiba First — AED 5,461,000
Projects presented by Cevitas
Frequently asked questions
How much does a home at Iconic cost?
Over the last 12 months, the 50 off-plan sales registered with the DLD show a median price of AED 5,131,038, or AED 3,743 per sq ft; 80% fall between AED 3,832,043 and AED 10,115,309. The developer's current prices are on its price list.
When will Iconic be completed?
In the DLD project register (as of 15/06/2026), the project is "active", 20% complete, with a planned end date of February 28, 2028. The handover date is confirmed by the developer.
Who is the developer of Iconic?
The DLD register lists Mered Residences Real Estate L.L.C (developer no. 1611), in a community developed by Dham FZ-LLC.
What unit types are sold at Iconic?
Off-plan sales over the last 12 months cover: apartment · 2 bedrooms (27), apartment · 1 bedroom (18), apartment · 4 bedrooms (4), apartment · 3 bedrooms (1). Best-selling type: apartment · 2 bedrooms, at a median AED 5,920,542 for 149 m².
Has the price per sq ft at Iconic changed?
The median off-plan price moved from AED 3,473 per sq ft in Q1 2024 to AED 3,659 in Q3 2026, based on DLD-registered sales.
How do I get the Iconic price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.