Sera Gardens by Vision: off-plan project in International Media Production Zone
Sera Gardens by Vision is an off-plan residential apartment project in International Media Production Zone, registered with the Dubai Land Department as project no. 4455. From October 16, 2025 to October 16, 2026, 141 off-plan sales were registered there at a median price of AED 960,300 (AED 1,513 per sq ft); 80% of sales fall between AED 638,500 and AED 1,640,700.
- 141off-plan sales in 12 months
- AED 960,300median sale price
- AED 1,513median price per sq ft
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
What the figures say
- Positioning: at AED 1,513 per sq ft, Sera Gardens by Vision is 5.5% above the median of off-plan sales across the 18 projects tracked in International Media Production Zone (AED 1,433 per sq ft), and 14.4% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 141 off-plan sales in 5 months since the first registered sale (June 2026), about 28 a month; number 7 by sales in International Media Production Zone over the period.
- Profile: the best-selling type (apartment · studio) makes up 44% of sales, alongside 3 other types.
Sera Gardens by Vision: official project sheet
Sera Gardens by Vision is not yet in the DLD project register extract published as of 15/06/2026: the developer, progress and end date will be added with the next update. Our advisors can send you the developer's project sheet on request.
Sera Gardens by Vision off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · studio, at a median AED 654,600.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · Studio | 62 | AED 654,600 | 629,130 – 701,550 | 39 m² (420 sq ft) | AED 1,546 |
| Apartment · 1 bedroom | 54 | AED 1,084,500 | 934,290 – 1,266,990 | 68 m² (732 sq ft) | AED 1,513 |
| Apartment · 2 bedrooms | 24 | AED 1,642,500 | 1,477,890 – 1,709,420 | 122 m² (1,313 sq ft) | AED 1,265 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · Studio: 44% of off-plan sales, with a median size of 39 m² (39 to 42 m² for 80% of them).
- Apartment · Studio: 44% (62 sales)
- Apartment · 1 bedroom: 38.3% (54 sales)
- Apartment · 2 bedrooms: 17% (24 sales)
- Apartment · 3 bedrooms: 0.7% (1 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
Sera Gardens by Vision off-plan price by quarter
The median off-plan price per sq ft moved from AED 1,522 in Q2 2026 to AED 1,507 in Q3 2026 (-1%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q2 2026 | 16 | AED 1,522 | — |
| Q3 2026 | 120 | AED 1,507 | -1% |
| Q4 2026 (to 16/10/2026) | 5 | AED 1,601 | — |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in International Media Production Zone
To gauge the rental market around Sera Gardens by Vision: annual rents of Ejari contracts registered in International Media Production Zone over the last 12 months (6,932 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · Studio | 3,153 | AED 38,000 | 33,000 – 44,000 |
| Apartment · 1 bedroom | 2,679 | AED 56,000 | 47,500 – 67,000 |
| Apartment · 2 bedrooms | 989 | AED 77,000 | 66,000 – 100,000 |
| Apartment · 3 bedrooms | 111 | AED 90,000 | 75,000 – 110,000 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is Sera Gardens by Vision?
Sera Gardens by Vision is in International Media Production Zone (DLD area Me'Aisem First), Dubai.
- Nearest metro station: Damac Properties
- Nearest shopping mall: Marina Mall
- Nearest landmark: Sports City Swimming Academy
Source: Dubai Land Department, reference points attached to registered sales.
Further reading
- All off-plan projects in International Media Production Zone
- All DLD sales at Sera Gardens by Vision (new and resale)
- International Media Production Zone property prices
- International Media Production Zone rents
Other off-plan projects in International Media Production Zone
- Vista by Vision — AED 1,248/sq ft
- Samana Sky Views — AED 1,526/sq ft
- Reef 996 — AED 1,644/sq ft
- Samana Resorts — AED 1,325/sq ft
- Ivy at Park FIVE — AED 1,456/sq ft
- Binghatti Elite — AED 1,543/sq ft
- Soul by vision — AED 1,165/sq ft
- Elm at Park FIVE — AED 1,327/sq ft
Same budget elsewhere in Dubai (around AED 960,300)
- The Mayfair, Town Square — AED 960,000
- Elitz By Danube, Jumeirah Village Circle — AED 960,500
- Kensington Gardens, Dubai Land Residence Complex — AED 956,228
- Luminar Tower 1, Jumeirah Village Triangle — AED 967,320
- Samana Imperial Garden, Arjan — AED 971,500
- Celia Homes, Dubai Land Residence Complex — AED 943,710
Projects presented by Cevitas
Frequently asked questions
How much does a home at Sera Gardens by Vision cost?
Over the last 12 months, the 141 off-plan sales registered with the DLD show a median price of AED 960,300, or AED 1,513 per sq ft; 80% fall between AED 638,500 and AED 1,640,700. The developer's current prices are on its price list.
When will Sera Gardens by Vision be completed?
The project is not yet in the DLD project register extract published as of 15/06/2026. We share the developer's announced handover date with its price list.
What unit types are sold at Sera Gardens by Vision?
Off-plan sales over the last 12 months cover: apartment · studio (62), apartment · 1 bedroom (54), apartment · 2 bedrooms (24), apartment · 3 bedrooms (1). Best-selling type: apartment · studio, at a median AED 654,600 for 39 m².
Has the price per sq ft at Sera Gardens by Vision changed?
The median off-plan price moved from AED 1,522 per sq ft in Q2 2026 to AED 1,507 in Q3 2026, based on DLD-registered sales.
How do I get the Sera Gardens by Vision price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.