Reef 996: off-plan project in International Media Production Zone
Reef 996 is an off-plan residential apartment project in International Media Production Zone, registered with the Dubai Land Department as project no. 4062 and developed by Reef Luxury Development L.L.C. From October 16, 2025 to October 16, 2026, 238 off-plan sales were registered there at a median price of AED 790,949 (AED 1,644 per sq ft); 80% of sales fall between AED 678,786 and AED 1,495,064.
- 238off-plan sales in 12 months
- AED 790,949median sale price
- AED 1,644median price per sq ft
- 0%construction progress (DLD)
- September 2028end date in the register
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 1,644 per sq ft, Reef 996 is 14.7% above the median of off-plan sales across the 18 projects tracked in International Media Production Zone (AED 1,433 per sq ft), and 7% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 238 off-plan sales in 10 months since the first registered sale (December 2025), about 24 a month; number 3 by sales in International Media Production Zone over the period.
- Construction: 0% complete in the DLD register, construction had not started at the latest inspection; planned end September 2028.
- Profile: the best-selling type (apartment · studio) makes up 55% of sales, alongside 3 other types.
Reef 996: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 4062 |
| Registered developer | Reef Luxury Development L.L.C (developer no. 1944) |
| Master developer | Dham FZ-LLC |
| Community (master project) | International Media Production Zone |
| DLD area | Me'Aisem First |
| Register status | pending |
| Construction progress | 0% |
| Project start | October 1, 2025 |
| Planned end | September 30, 2028 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
Reef 996 off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · studio, at a median AED 724,711.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · Studio | 131 | AED 724,711 | 666,731 – 786,278 | 38 m² (409 sq ft) | AED 1,719 |
| Apartment · 1 bedroom | 77 | AED 1,163,992 | 990,174 – 1,265,779 | 71 m² (764 sq ft) | AED 1,573 |
| Apartment · 2 bedrooms | 26 | AED 1,565,948 | 1,466,209 – 1,651,552 | 97 m² (1,044 sq ft) | AED 1,468 |
| Apartment · 3 bedrooms | 4 | AED 2,105,508 | — | 125 m² (1,345 sq ft) | AED 1,536 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · Studio: 55% of off-plan sales, with a median size of 38 m² (38 to 42 m² for 80% of them).
- Apartment · Studio: 55% (131 sales)
- Apartment · 1 bedroom: 32.4% (77 sales)
- Apartment · 2 bedrooms: 10.9% (26 sales)
- Apartment · 3 bedrooms: 1.7% (4 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
Reef 996 off-plan price by quarter
The median off-plan price per sq ft moved from AED 1,555 in Q4 2025 to AED 1,679 in Q3 2026 (+8%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q4 2025 | 8 | AED 1,555 | — |
| Q1 2026 | 69 | AED 1,620 | +4.2% |
| Q2 2026 | 46 | AED 1,611 | -0.6% |
| Q3 2026 | 113 | AED 1,679 | +4.2% |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in International Media Production Zone
To gauge the rental market around Reef 996: annual rents of Ejari contracts registered in International Media Production Zone over the last 12 months (6,932 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · Studio | 3,153 | AED 38,000 | 33,000 – 44,000 |
| Apartment · 1 bedroom | 2,679 | AED 56,000 | 47,500 – 67,000 |
| Apartment · 2 bedrooms | 989 | AED 77,000 | 66,000 – 100,000 |
| Apartment · 3 bedrooms | 111 | AED 90,000 | 75,000 – 110,000 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is Reef 996?
Reef 996 is in International Media Production Zone (DLD area Me'Aisem First), Dubai.
- Nearest metro station: Damac Properties
- Nearest shopping mall: Marina Mall
- Nearest landmark: Sports City Swimming Academy
Source: Dubai Land Department, reference points attached to registered sales.
Further reading
- All off-plan projects in International Media Production Zone
- All DLD sales at Reef 996 (new and resale)
- International Media Production Zone property prices
- International Media Production Zone rents
- All Reef Luxury Development L.L.C projects
Other off-plan projects in International Media Production Zone
- Vista by Vision — AED 1,248/sq ft
- Samana Sky Views — AED 1,526/sq ft
- Samana Resorts — AED 1,325/sq ft
- Ivy at Park FIVE — AED 1,456/sq ft
- Binghatti Elite — AED 1,543/sq ft
- Sera Gardens by Vision — AED 1,513/sq ft
- Soul by vision — AED 1,165/sq ft
- Elm at Park FIVE — AED 1,327/sq ft
More projects by Reef Luxury Development L.L.C
Same budget elsewhere in Dubai (around AED 790,949)
- DAMAC Lagoons - Valencia, DAMAC Lagoons — AED 788,000
- lridian Park 1, Jumeirah Village Circle — AED 792,594
- Avana Residences by DECA Real Estate Development, Jumeirah Village Circle — AED 785,184
- Equiti Tower, International City Phase 3 — AED 796,122
- Samana Hills South, Saih Shuaib 2 — AED 784,104
- Longford Residences by Devan Real Estate Development, International City Phase 1 — AED 798,702
Projects presented by Cevitas
Frequently asked questions
How much does a home at Reef 996 cost?
Over the last 12 months, the 238 off-plan sales registered with the DLD show a median price of AED 790,949, or AED 1,644 per sq ft; 80% fall between AED 678,786 and AED 1,495,064. The developer's current prices are on its price list.
When will Reef 996 be completed?
In the DLD project register (as of 15/06/2026), the project is "pending", 0% complete, with a planned end date of September 30, 2028. The handover date is confirmed by the developer.
Who is the developer of Reef 996?
The DLD register lists Reef Luxury Development L.L.C (developer no. 1944), in a community developed by Dham FZ-LLC.
What unit types are sold at Reef 996?
Off-plan sales over the last 12 months cover: apartment · studio (131), apartment · 1 bedroom (77), apartment · 2 bedrooms (26), apartment · 3 bedrooms (4). Best-selling type: apartment · studio, at a median AED 724,711 for 38 m².
Has the price per sq ft at Reef 996 changed?
The median off-plan price moved from AED 1,555 per sq ft in Q4 2025 to AED 1,679 in Q3 2026, based on DLD-registered sales.
How do I get the Reef 996 price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.