The Borough: off-plan project in Jumeirah Village Circle
The Borough is an off-plan residential apartment project in Jumeirah Village Circle, registered with the Dubai Land Department as project no. 3833 and developed by Iconic Vista Real Estate Development L.L.C. From October 16, 2025 to October 16, 2026, 78 off-plan sales were registered there at a median price of AED 739,840 (AED 1,515 per sq ft); 80% of sales fall between AED 529,990 and AED 1,300,709.
- 78off-plan sales in 12 months
- AED 739,840median sale price
- AED 1,515median price per sq ft
- 0%construction progress (DLD)
- March 2028end date in the register
- 157registered units
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 1,515 per sq ft, The Borough is in line with the median of off-plan sales across the 83 projects tracked in Jumeirah Village Circle (AED 1,588 per sq ft), and 14.3% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 78 off-plan sales in 11 months since the first registered sale (November 2025), about 7 a month; number 21 by sales in Jumeirah Village Circle over the period.
- Construction: 0% complete in the DLD register, construction had not started at the latest inspection; planned end March 2028.
- Profile: the best-selling type (apartment · studio) makes up 56.4% of sales, alongside 2 other types.
The Borough: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 3833 |
| Registered developer | Iconic Vista Real Estate Development L.L.C (developer no. 1255) |
| Master developer | Jumeirah Village L.L.C |
| Community (master project) | Jumeirah Village Circle |
| DLD area | Al Barsha South Fourth |
| Register status | not started |
| Construction progress | 0% |
| Project start | August 1, 2025 |
| Planned end | March 31, 2028 |
| Registered units | 157 units |
| Buildings | 1 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
The Borough off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · studio, at a median AED 622,854.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · Studio | 44 | AED 622,854 | 529,990 – 739,840 | 38 m² (409 sq ft) | AED 1,386 |
| Apartment · 1 bedroom | 30 | AED 1,187,076 | 850,000 – 1,449,080 | 69 m² (743 sq ft) | AED 1,517 |
| Apartment · 2 bedrooms | 4 | AED 1,499,030 | — | 99 m² (1,066 sq ft) | AED 1,412 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · Studio: 56.4% of off-plan sales, with a median size of 38 m² (37 to 49 m² for 80% of them).
- Apartment · Studio: 56.4% (44 sales)
- Apartment · 1 bedroom: 38.5% (30 sales)
- Apartment · 2 bedrooms: 5.1% (4 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
The Borough off-plan price by quarter
The median off-plan price per sq ft moved from AED 1,599 in Q4 2025 to AED 1,309 in Q3 2026 (-18.1%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q4 2025 | 25 | AED 1,599 | — |
| Q1 2026 | 14 | AED 1,633 | +2.1% |
| Q2 2026 | 5 | AED 1,618 | -1% |
| Q3 2026 | 27 | AED 1,309 | -19.1% |
| Q4 2026 (to 16/10/2026) | 7 | AED 1,294 | — |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in Jumeirah Village Circle
To gauge the rental market around The Borough: annual rents of Ejari contracts registered in Jumeirah Village Circle over the last 12 months (30,318 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · Studio | 8,159 | AED 48,000 | 42,000 – 55,000 |
| Apartment · 1 bedroom | 15,914 | AED 70,000 | 60,000 – 79,562 |
| Apartment · 2 bedrooms | 4,662 | AED 95,000 | 80,000 – 115,358 |
| Apartment · 3 bedrooms | 515 | AED 138,971 | 115,000 – 155,000 |
| Apartment · 4 bedrooms | 21 | AED 150,000 | 134,000 – 212,500 |
| Villa / townhouse · 1 bedroom | 74 | AED 110,000 | 105,000 – 115,500 |
| Villa / townhouse · 2 bedrooms | 134 | AED 170,000 | 145,000 – 190,000 |
| Villa / townhouse · 3 bedrooms | 416 | AED 175,000 | 150,000 – 200,000 |
| Villa / townhouse · 4 bedrooms | 381 | AED 200,000 | 170,000 – 230,000 |
| Villa / townhouse · 5+ bedrooms | 42 | AED 200,000 | 187,750 – 250,000 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is The Borough?
The Borough is in Jumeirah Village Circle (DLD area Al Barsha South Fourth), Dubai.
- Nearest metro station: Dubai Internet City
- Nearest shopping mall: Mall of the Emirates
- Nearest landmark: Sports City Swimming Academy
Source: Dubai Land Department, reference points attached to registered sales.
Further reading
- All off-plan projects in Jumeirah Village Circle
- All DLD sales at The Borough (new and resale)
- Jumeirah Village Circle property prices
- Jumeirah Village Circle rents
- All Iconic Vista Real Estate Development L.L.C projects
Other off-plan projects in Jumeirah Village Circle
- Serenz by Danube — AED 2,257/sq ft
- Binghatti Amberhall — AED 1,683/sq ft
- Auresta Tower — AED 1,619/sq ft
- Stax — AED 1,451/sq ft
- Pearl House IV by Imtiaz — AED 1,655/sq ft
- Binghatti Ruby — AED 1,976/sq ft
- Binghatti Circle — AED 1,588/sq ft
- 311 Boulevard by Bam Eskan — AED 1,382/sq ft
Same budget elsewhere in Dubai (around AED 739,840)
- Raw District by Imtiaz Cr, Downtown Jebel Ali — AED 737,586
- ARLINGTON PARK By MAJID, Dubai Land Residence Complex — AED 741,621
- Golf Terrace Residences By ASAK, International Media Production Zone — AED 736,000
- House of Well, Palm Deira — AED 741,850
- Azha Millennium Residences, Jumeirah Village Triangle — AED 744,795
- Cove Edition Residence 4 By Imtiaz, Dubai Land Residence Complex — AED 729,212
Projects presented by Cevitas
Our Jumeirah Village Circle guides
Frequently asked questions
How much does a home at The Borough cost?
Over the last 12 months, the 78 off-plan sales registered with the DLD show a median price of AED 739,840, or AED 1,515 per sq ft; 80% fall between AED 529,990 and AED 1,300,709. The developer's current prices are on its price list.
When will The Borough be completed?
In the DLD project register (as of 15/06/2026), the project is "not started", 0% complete, with a planned end date of March 31, 2028. The handover date is confirmed by the developer.
Who is the developer of The Borough?
The DLD register lists Iconic Vista Real Estate Development L.L.C (developer no. 1255), in a community developed by Jumeirah Village L.L.C.
What unit types are sold at The Borough?
Off-plan sales over the last 12 months cover: apartment · studio (44), apartment · 1 bedroom (30), apartment · 2 bedrooms (4). Best-selling type: apartment · studio, at a median AED 622,854 for 38 m².
Has the price per sq ft at The Borough changed?
The median off-plan price moved from AED 1,599 per sq ft in Q4 2025 to AED 1,309 in Q3 2026, based on DLD-registered sales.
How do I get the The Borough price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.