House of Well: off-plan project in Palm Deira
House of Well is an off-plan residential apartment project in Palm Deira, registered with the Dubai Land Department as project no. 4072 and developed by Well Concept Real Estate Development L.L.C. From October 16, 2025 to October 16, 2026, 42 off-plan sales were registered there at a median price of AED 741,850 (AED 847 per sq ft); 80% of sales fall between AED 619,930 and AED 1,491,365.
- 42off-plan sales in 12 months
- AED 741,850median sale price
- AED 847median price per sq ft
- 0%construction progress (DLD)
- May 2027end date in the register
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 847 per sq ft, House of Well is 69.7% below the median of off-plan sales across the 46 projects tracked in Palm Deira (AED 2,799 per sq ft), and 52.1% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 42 off-plan sales in 9 months since the first registered sale (January 2026), about 5 a month; number 24 by sales in Palm Deira over the period.
- Construction: 0% complete in the DLD register, construction had not started at the latest inspection; planned end May 2027.
- Profile: a concentrated project, 69% of sales are the same unit type (apartment · 1 bedroom).
House of Well: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 4072 |
| Registered developer | Well Concept Real Estate Development L.L.C (developer no. 2181) |
| Master developer | Nakheel.(p J S C) |
| Community (master project) | Palm Deira |
| DLD area | Palm Deira |
| Register status | pending |
| Construction progress | 0% |
| Project start | September 20, 2025 |
| Planned end | May 30, 2027 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
House of Well off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · 1 bedroom, at a median AED 691,742.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · 1 bedroom | 29 | AED 691,742 | 619,591 – 1,503,427 | 76 m² (818 sq ft) | AED 847 |
| Apartment · 2 bedrooms | 12 | AED 1,202,070 | 1,090,661 – 1,210,135 | 132 m² (1,421 sq ft) | AED 847 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · 1 bedroom: 69% of off-plan sales, with a median size of 76 m² (68 to 81 m² for 80% of them).
- Apartment · 1 bedroom: 69% (29 sales)
- Apartment · 2 bedrooms: 28.6% (12 sales)
- Apartment · 3 bedrooms: 2.4% (1 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
House of Well off-plan price by quarter
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q1 2026 | 38 | AED 847 | — |
| Q2 2026 | 3 | AED 2,240 | — |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Where is House of Well?
House of Well is in Palm Deira, Dubai.
Further reading
- All off-plan projects in Palm Deira
- All DLD sales at House of Well (new and resale)
- Palm Deira property prices
- All Well Concept Real Estate Development L.L.C projects
Other off-plan projects in Palm Deira
- Hado By Beyond — AED 3,155/sq ft
- The Meriva Collection — AED 3,453/sq ft
- Ellington Sands I — AED 2,774/sq ft
- Ellington Sands II — AED 2,799/sq ft
- Bay Grove Residences D - Dubai Islands — AED 2,616/sq ft
- LIV Oceanside — AED 3,158/sq ft
- Ocean Bay by Samana Developers — AED 2,355/sq ft
- Sunset Bay Grand by Imtiaz — AED 2,315/sq ft
Same budget elsewhere in Dubai (around AED 741,850)
- ARLINGTON PARK By MAJID, Dubai Land Residence Complex — AED 741,621
- Azha Millennium Residences, Jumeirah Village Triangle — AED 744,795
- The Borough, Jumeirah Village Circle — AED 739,840
- Cove Edition Residence 6 by Imtiaz, Dubai Land Residence Complex — AED 746,120
- Raw District by Imtiaz Cr, Downtown Jebel Ali — AED 737,586
- Raw District 2 by Imtiaz, Downtown Jebel Ali — AED 748,242
Projects presented by Cevitas
Frequently asked questions
How much does a home at House of Well cost?
Over the last 12 months, the 42 off-plan sales registered with the DLD show a median price of AED 741,850, or AED 847 per sq ft; 80% fall between AED 619,930 and AED 1,491,365. The developer's current prices are on its price list.
When will House of Well be completed?
In the DLD project register (as of 15/06/2026), the project is "pending", 0% complete, with a planned end date of May 30, 2027. The handover date is confirmed by the developer.
Who is the developer of House of Well?
The DLD register lists Well Concept Real Estate Development L.L.C (developer no. 2181), in a community developed by Nakheel.(p J S C).
What unit types are sold at House of Well?
Off-plan sales over the last 12 months cover: apartment · 1 bedroom (29), apartment · 2 bedrooms (12), apartment · 3 bedrooms (1). Best-selling type: apartment · 1 bedroom, at a median AED 691,742 for 76 m².
How do I get the House of Well price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.