The Mayfair: off-plan project in Town Square
The Mayfair is an off-plan residential apartment project in Town Square, registered with the Dubai Land Department as project no. 2723 and developed by Nshama Properties Owned by Nshmi Development One Person Company L.L.C. From October 16, 2025 to October 16, 2026, 37 off-plan sales were registered there at a median price of AED 960,000 (AED 1,285 per sq ft); 80% of sales fall between AED 808,000 and AED 1,600,000.
- 37off-plan sales in 12 months
- AED 960,000median sale price
- AED 1,285median price per sq ft
- 45.1%construction progress (DLD)
- 242registered units
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 1,285 per sq ft, The Mayfair is 25.7% below the median of off-plan sales across the 15 projects tracked in Town Square (AED 1,729 per sq ft), and 27.3% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 37 off-plan sales in 12 months, about 3 a month; number 10 by sales in Town Square over the period.
- Construction: 45.1% complete in the DLD register, construction is under way.
- Profile: the best-selling type (apartment · 1 bedroom) makes up 43.2% of sales, alongside 3 other types.
- Secondary market: 21 resales of completed units were also registered over 12 months.
The Mayfair: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 2723 |
| Registered developer | Nshama Properties Owned by Nshmi Development One Person Company L.L.C (developer no. 1162) |
| Community (master project) | Town Square |
| DLD area | Al Yelayiss 2 |
| Register status | active |
| Construction progress | 45.1% |
| Project start | December 1, 2023 |
| Registered units | 242 units |
| Buildings | 1 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
The Mayfair off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · studio, at a median AED 620,000.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · Studio | 3 | AED 620,000 | — | 31 m² (334 sq ft) | AED 1,862 |
| Apartment · 1 bedroom | 16 | AED 888,000 | 827,500 – 945,000 | 63 m² (678 sq ft) | AED 1,291 |
| Apartment · 2 bedrooms | 16 | AED 1,450,000 | 1,332,500 – 1,600,000 | 99 m² (1,066 sq ft) | AED 1,259 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · 1 bedroom: 43.2% of off-plan sales, with a median size of 63 m² (63 to 67 m² for 80% of them).
- Apartment · 1 bedroom: 43.2% (16 sales)
- Apartment · 2 bedrooms: 43.2% (16 sales)
- Apartment · Studio: 8.1% (3 sales)
- Apartment · 3 bedrooms: 5.4% (2 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
The Mayfair off-plan price by quarter
The median off-plan price per sq ft moved from AED 982 in Q1 2024 to AED 1,303 in Q3 2026 (+32.6%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q1 2024 | 14 | AED 982 | — |
| Q3 2024 | 4 | AED 1,329 | — |
| Q1 2025 | 5 | AED 1,111 | — |
| Q2 2025 | 4 | AED 1,210 | — |
| Q3 2025 | 13 | AED 1,204 | — |
| Q4 2025 | 17 | AED 1,249 | +3.7% |
| Q1 2026 | 15 | AED 1,322 | +5.9% |
| Q2 2026 | 7 | AED 1,211 | -8.4% |
| Q3 2026 | 6 | AED 1,303 | +7.5% |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in Town Square
To gauge the rental market around The Mayfair: annual rents of Ejari contracts registered in Town Square over the last 12 months (6,241 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · Studio | 347 | AED 42,000 | 38,000 – 48,000 |
| Apartment · 1 bedroom | 1,729 | AED 60,000 | 52,000 – 65,000 |
| Apartment · 2 bedrooms | 1,711 | AED 85,000 | 75,000 – 95,000 |
| Apartment · 3 bedrooms | 352 | AED 120,000 | 110,000 – 130,000 |
| Villa / townhouse · 3 bedrooms | 1,636 | AED 145,000 | 137,000 – 153,000 |
| Villa / townhouse · 4 bedrooms | 465 | AED 175,000 | 162,000 – 185,000 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is The Mayfair?
The Mayfair is in Town Square (DLD area Al Yelayiss 2), Dubai.
Further reading
- All off-plan projects in Town Square
- All DLD sales at The Mayfair (new and resale)
- Town Square property prices
- Town Square rents
- All Nshama Properties Owned by Nshmi Development One Person Company L.L.C projects
Other off-plan projects in Town Square
- Rosewell — AED 1,782/sq ft
- Evelyn on the Park — AED 1,843/sq ft
- Fiori — AED 1,684/sq ft
- Camden — AED 1,729/sq ft
- Olbia — AED 1,592/sq ft
- Alton — AED 1,737/sq ft
- Symphony — AED 1,448/sq ft
- Grove — AED 1,320/sq ft
More projects by Nshama Properties Owned by Nshmi Development One Person Company L.L.C
Same budget elsewhere in Dubai (around AED 960,000)
- Kensington Gardens, Dubai Land Residence Complex — AED 956,228
- Sera Gardens by Vision, International Media Production Zone — AED 960,300
- Soul by vision, International Media Production Zone — AED 950,000
- Elitz By Danube, Jumeirah Village Circle — AED 960,500
- Celia Homes, Dubai Land Residence Complex — AED 943,710
- Luminar Tower 1, Jumeirah Village Triangle — AED 967,320
Projects presented by Cevitas
Frequently asked questions
How much does a home at The Mayfair cost?
Over the last 12 months, the 37 off-plan sales registered with the DLD show a median price of AED 960,000, or AED 1,285 per sq ft; 80% fall between AED 808,000 and AED 1,600,000. The developer's current prices are on its price list.
When will The Mayfair be completed?
In the DLD project register (as of 15/06/2026), the project is "active", 45.1% complete. The handover date is confirmed by the developer.
Who is the developer of The Mayfair?
The DLD register lists Nshama Properties Owned by Nshmi Development One Person Company L.L.C (developer no. 1162).
What unit types are sold at The Mayfair?
Off-plan sales over the last 12 months cover: apartment · 1 bedroom (16), apartment · 2 bedrooms (16), apartment · studio (3), apartment · 3 bedrooms (2). Best-selling type: apartment · 1 bedroom, at a median AED 888,000 for 63 m².
Has the price per sq ft at The Mayfair changed?
The median off-plan price moved from AED 982 per sq ft in Q1 2024 to AED 1,303 in Q3 2026, based on DLD-registered sales.
How do I get the The Mayfair price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.