Verano By Prescott: off-plan project in Dubai Studio City

Verano By Prescott is an off-plan residential apartment project in Dubai Studio City, registered with the Dubai Land Department as project no. 3339 and developed by Prescott Real Estate Development L.L.C. From October 16, 2025 to October 16, 2026, 26 off-plan sales were registered there at a median price of AED 1,013,650 (AED 1,592 per sq ft); 80% of sales fall between AED 710,500 and AED 1,575,000.

  • 26off-plan sales in 12 months
  • AED 1,013,650median sale price
  • AED 1,592median price per sq ft
  • 1.7%construction progress (DLD)
  • December 2026end date in the register
  • 269registered units

Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.

What the figures say

  • Positioning: at AED 1,592 per sq ft, Verano By Prescott is in line with the median of off-plan sales across the 5 projects tracked in Dubai Studio City (AED 1,584 per sq ft), and 9.9% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
  • Sales pace: 26 off-plan sales in 12 months, about 2 a month; number 5 by sales in Dubai Studio City over the period.
  • Construction: 1.7% complete in the DLD register, construction is at an early stage; planned end December 2026.
  • Profile: the best-selling type (apartment · studio) makes up 46.2% of sales, alongside 2 other types.

Verano By Prescott: official project sheet

Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.

ItemDLD register
DLD project number3339
Registered developerPrescott Real Estate Development L.L.C (developer no. 1207)
Master developerDham FZ-LLC
Community (master project)Dubai Studio City
DLD areaAl Hebiah Second
Register statusactive
Construction progress1.7%
Project startMarch 30, 2025
Planned endDecember 31, 2026
Registered units269 units
Buildings1
Escrow accountescrow agent registered with the DLD for this project

Source: Dubai Land Department project register (open data), as of 15/06/2026.

Verano By Prescott off-plan prices by unit type

Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · studio, at a median AED 721,375.

Unit typeSalesMedian priceRange (AED)Median sizePrice / sq ft
Apartment · Studio12AED 721,375710,050 – 759,00040 m² (431 sq ft)AED 1,708
Apartment · 1 bedroom6AED 1,049,5251,013,650 – 1,152,50064 m² (689 sq ft)AED 1,502
Apartment · 2 bedrooms8AED 1,575,0001,533,150 – 1,575,000125 m² (1,345 sq ft)AED 1,169

Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.

To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.

Sales by unit type

Apartment · Studio: 46.2% of off-plan sales, with a median size of 40 m².

  • Apartment · Studio: 46.2% (12 sales)
  • Apartment · 2 bedrooms: 30.8% (8 sales)
  • Apartment · 1 bedroom: 23.1% (6 sales)

Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.

Verano By Prescott off-plan price by quarter

The median off-plan price per sq ft moved from AED 1,493 in Q2 2025 to AED 1,745 in Q1 2026 (+16.9%). Quarter-to-quarter changes also reflect the mix of units sold.

QuarterOff-plan salesMedian / sq ftChange
Q2 2025157AED 1,493—
Q3 202542AED 1,599+7.1%
Q4 202524AED 1,530-4.3%
Q1 20265AED 1,745+14.1%

Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.

Rents in Dubai Studio City

To gauge the rental market around Verano By Prescott: annual rents of Ejari contracts registered in Dubai Studio City over the last 12 months (2,098 contracts).

Unit typeContractsMedian annual rentMiddle 50% range
Apartment · Studio975AED 46,00043,000 – 50,000
Apartment · 1 bedroom820AED 65,00060,000 – 73,000
Apartment · 2 bedrooms268AED 90,00080,250 – 105,000
Apartment · 3 bedrooms35AED 110,000100,000 – 120,000

To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.

Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.

Where is Verano By Prescott?

Verano By Prescott is in Dubai Studio City (DLD area Al Hebiah Second), Dubai.

  • Nearest landmark: Motor City

Source: Dubai Land Department, reference points attached to registered sales.

View Verano By Prescott on Google Maps

Further reading

Other off-plan projects in Dubai Studio City

More projects by Prescott Real Estate Development L.L.C

Same budget elsewhere in Dubai (around AED 1,013,650)

Projects presented by Cevitas

Off-plan projects in Dubai · Dubai property prices by area

Frequently asked questions

How much does a home at Verano By Prescott cost?

Over the last 12 months, the 26 off-plan sales registered with the DLD show a median price of AED 1,013,650, or AED 1,592 per sq ft; 80% fall between AED 710,500 and AED 1,575,000. The developer's current prices are on its price list.

When will Verano By Prescott be completed?

In the DLD project register (as of 15/06/2026), the project is "active", 1.7% complete, with a planned end date of December 31, 2026. The handover date is confirmed by the developer.

Who is the developer of Verano By Prescott?

The DLD register lists Prescott Real Estate Development L.L.C (developer no. 1207), in a community developed by Dham FZ-LLC.

What unit types are sold at Verano By Prescott?

Off-plan sales over the last 12 months cover: apartment · studio (12), apartment · 2 bedrooms (8), apartment · 1 bedroom (6). Best-selling type: apartment · studio, at a median AED 721,375 for 40 m².

Has the price per sq ft at Verano By Prescott changed?

The median off-plan price moved from AED 1,493 per sq ft in Q2 2025 to AED 1,745 in Q1 2026, based on DLD-registered sales.

How do I get the Verano By Prescott price list and payment plan?

Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.

Sources and method

Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).

Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.

Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.

Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.