Windsor House: off-plan project in Dubai South Residential District
Windsor House is an off-plan residential apartment project in Dubai South Residential District, registered with the Dubai Land Department as project no. 4035 and developed by Ellington SB Development L.L.C. From October 16, 2025 to October 16, 2026, 397 off-plan sales were registered there at a median price of AED 1,539,828 (AED 1,459 per sq ft); 80% of sales fall between AED 1,103,828 and AED 1,876,228.
- 397off-plan sales in 12 months
- AED 1,539,828median sale price
- AED 1,459median price per sq ft
- 0%construction progress (DLD)
- December 2028end date in the register
- 424registered units
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026. Source: Dubai Land Department project register (open data), as of 15/06/2026.
What the figures say
- Positioning: at AED 1,459 per sq ft, Windsor House is in line with the median of off-plan sales across the 27 projects tracked in Dubai South Residential District (AED 1,459 per sq ft), and 17.5% below the median of Dubai off-plan sales (AED 1,768 per sq ft).
- Sales pace: 397 off-plan sales in 10 months since the first registered sale (December 2025), about 40 a month; the best-selling project in Dubai South Residential District over the period.
- Construction: 0% complete in the DLD register, construction had not started at the latest inspection; planned end December 2028.
- Profile: the best-selling type (apartment · 1 bedroom) makes up 43.3% of sales, alongside 3 other types.
Windsor House: official project sheet
Details from the project register kept by the Dubai Land Department. Off-plan payments go to the project's escrow account, as required by Dubai Law No. 8 of 2007.
| Item | DLD register |
|---|---|
| DLD project number | 4035 |
| Registered developer | Ellington SB Development L.L.C (developer no. 2420) |
| Master developer | Dubai Aviation City Corporation |
| Community (master project) | Dubai South Residential District |
| DLD area | Madinat Al Mataar |
| Register status | pending |
| Construction progress | 0% |
| Project start | August 1, 2025 |
| Planned end | December 31, 2028 |
| Registered units | 424 units |
| Buildings | 3 |
| Escrow account | escrow agent registered with the DLD for this project |
Source: Dubai Land Department project register (open data), as of 15/06/2026.
Windsor House off-plan prices by unit type
Off-plan sales over the last 12 months, at least 3 sales per row. Entry ticket observed: apartment · studio, at a median AED 687,828.
| Unit type | Sales | Median price | Range (AED) | Median size | Price / sq ft |
|---|---|---|---|---|---|
| Apartment · Studio | 21 | AED 687,828 | 671,828 – 710,828 | 40 m² (431 sq ft) | AED 1,592 |
| Apartment · 1 bedroom | 172 | AED 1,156,828 | 1,103,828 – 1,266,528 | 73 m² (786 sq ft) | AED 1,483 |
| Apartment · 2 bedrooms | 170 | AED 1,644,828 | 1,555,828 – 1,829,228 | 105 m² (1,130 sq ft) | AED 1,436 |
| Apartment · 3 bedrooms | 34 | AED 2,147,828 | 2,065,028 – 2,375,328 | 140 m² (1,507 sq ft) | AED 1,433 |
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
To turn one of these prices into a payment schedule, use OffPlanSimulator's off-plan payment plan calculator, then add registration fees with the Dubai buying costs calculator.
Sales by unit type
Apartment · 1 bedroom: 43.3% of off-plan sales, with a median size of 73 m² (72 to 73 m² for 80% of them).
- Apartment · 1 bedroom: 43.3% (172 sales)
- Apartment · 2 bedrooms: 42.8% (170 sales)
- Apartment · 3 bedrooms: 8.6% (34 sales)
- Apartment · Studio: 5.3% (21 sales)
Source: Dubai Land Department open data, sales registered from 16/10/2025 to 16/10/2026.
Windsor House off-plan price by quarter
The median off-plan price per sq ft moved from AED 1,460 in Q4 2025 to AED 1,442 in Q3 2026 (-1.2%). Quarter-to-quarter changes also reflect the mix of units sold.
| Quarter | Off-plan sales | Median / sq ft | Change |
|---|---|---|---|
| Q4 2025 | 24 | AED 1,460 | — |
| Q1 2026 | 280 | AED 1,457 | -0.2% |
| Q2 2026 | 84 | AED 1,461 | +0.3% |
| Q3 2026 | 9 | AED 1,442 | -1.3% |
Source: Dubai Land Department open data, off-plan sales registered since 1 January 2024, as of 16/10/2026.
Rents in Dubai South Residential District
To gauge the rental market around Windsor House: annual rents of Ejari contracts registered in Dubai South Residential District over the last 12 months (4,563 contracts).
| Unit type | Contracts | Median annual rent | Middle 50% range |
|---|---|---|---|
| Apartment · Studio | 1,279 | AED 40,000 | 37,000 – 43,000 |
| Apartment · 1 bedroom | 1,718 | AED 52,000 | 47,000 – 59,000 |
| Apartment · 2 bedrooms | 926 | AED 78,000 | 66,412 – 85,000 |
| Apartment · 3 bedrooms | 108 | AED 100,000 | 80,500 – 125,000 |
| Villa / townhouse · 2 bedrooms | 84 | AED 125,000 | 120,188 – 130,000 |
| Villa / townhouse · 3 bedrooms | 168 | AED 155,500 | 147,125 – 165,000 |
| Villa / townhouse · 4 bedrooms | 243 | AED 190,000 | 182,720 – 200,000 |
| Villa / townhouse · 5+ bedrooms | 36 | AED 250,000 | 236,250 – 280,625 |
To compare a market rent with your purchase price and running costs, the rental yield calculator works it through step by step.
Source: Dubai Land Department, Ejari rent contracts (open data), 20/10/2025 to 20/10/2026.
Where is Windsor House?
Windsor House is in Dubai South Residential District (DLD area Madinat Al Mataar), Dubai.
Further reading
- All off-plan projects in Dubai South Residential District
- All DLD sales at Windsor House (new and resale)
- Dubai South Residential District property prices
- Dubai South Residential District rents
- All Ellington SB Development L.L.C projects
- Our developer guide
Other off-plan projects in Dubai South Residential District
- Windsor House II — AED 1,541/sq ft
- Avenew888-Loom — AED 1,429/sq ft
- Enre Residence by Imtiaz — AED 1,571/sq ft
- Avenew888 - Modo — AED 1,344/sq ft
- Marquis Horizon — AED 1,582/sq ft
- Oasis Residences — AED 1,219/sq ft
- Divine Elements — AED 1,458/sq ft
- The Collective — AED 1,333/sq ft
Same budget elsewhere in Dubai (around AED 1,539,828)
- Viewz 2 By Danube, DMCC Master Community — AED 1,538,000
- South Garden B, Wasl Gate — AED 1,549,000
- Linea by Holm, Jumeirah Garden City — AED 1,534,447
- Aura Prestige, Silicon Oasis — AED 1,555,882
- Golf Hills, Dubai World Central — AED 1,532,388
- 15 Cascade, Motor City — AED 1,558,189
Projects presented by Cevitas
Frequently asked questions
How much does a home at Windsor House cost?
Over the last 12 months, the 397 off-plan sales registered with the DLD show a median price of AED 1,539,828, or AED 1,459 per sq ft; 80% fall between AED 1,103,828 and AED 1,876,228. The developer's current prices are on its price list.
When will Windsor House be completed?
In the DLD project register (as of 15/06/2026), the project is "pending", 0% complete, with a planned end date of December 31, 2028. The handover date is confirmed by the developer.
Who is the developer of Windsor House?
The DLD register lists Ellington SB Development L.L.C (developer no. 2420), in a community developed by Dubai Aviation City Corporation.
What unit types are sold at Windsor House?
Off-plan sales over the last 12 months cover: apartment · 1 bedroom (172), apartment · 2 bedrooms (170), apartment · 3 bedrooms (34), apartment · studio (21). Best-selling type: apartment · 1 bedroom, at a median AED 1,156,828 for 73 m².
Has the price per sq ft at Windsor House changed?
The median off-plan price moved from AED 1,460 per sq ft in Q4 2025 to AED 1,442 in Q3 2026, based on DLD-registered sales.
How do I get the Windsor House price list and payment plan?
Ask with the "Get the price list" button or on WhatsApp at +971 55 772 2710: a RERA-licensed Cevitas advisor sends you the available units, the developer's prices and the current payment plan, with no buyer commission on new launches.
Sources and method
Off-plan sales: Dubai Land Department "Real Estate Transactions" dataset (data.dubai), residential sales registered off-plan ("Off-Plan Properties") from October 16, 2025 to October 16, 2026. Median price = middle registered price; range = 80% of sales (10th to 90th percentile). Price per sq ft = price / registered area (1 m² = 10.764 sq ft).
Developer, status, progress and dates: DLD "Projects" register (data.dubai) and "Developers" register (data.dubai), extract as of June 15, 2026. Progress is the figure from the latest DLD inspection on record; the end date is the one declared in the register and may be updated by the DLD.
Rents: DLD "Rent Contracts" (Ejari) dataset (data.dubai), median annual rent of residential contracts over the last 12 months in the area.
Data published under the Dubai Open Data Licence and analysed by Cevitas Real Estate. They describe official transactions and an official register; they are not a valuation, a promise of return or investment advice. The developer's current prices are on its price list.